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How to Write Copy and Get Better Results for Your Sales Pages

Why Artists Should Learn to Write Copy As an artist, brushing up your copywriting skills can pay off in many ways. Anytime you can improve your communication talents, you make your business stronger. Below is an example of a sales page copy I recently wrote for the Art Marketing Mastery Workshop. I’ll use it in […]

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Make Your Own Curved Card Scraper

curved_scraper_shape

If you didn’t get a chance to purchase one of the Crucible curved card scrapers, you can make your own with a dry grinder and an existing card scraper. It takes about 30 minutes.

Download and print out the following template. It’s a hand-drawn version of Chris Williams’s scraper, which is where our design started.

chriswilliams_scraper_shape

Cut it out and affix it to your card scraper with the help of spray adhesive. Or make a cardboard template and trace its shape on your scraper with a permanent marker.

At your grinder, set the tool rest to 0° – parallel to the floor. Dress the wheel of your grinder (we use an #80-grit wheel, but a #60 or #100 will also do) so it has a slight convex shape. This convexity in the wheel makes the scraper easier to shape.

Get a bucket of water and put it by the grinder.

(Hey wait, where are the step photos? I’m in a hotel room that’s 400 miles from my shop. You are going to have to use your imagination.)

Place the scraper on the tool rest and start grinding the excess metal away. Don’t work on one part of the scraper for more than a few seconds. Keep moving around the perimeter. After 10 or 15 seconds, try to pinch the scraper with a finger and thumb. If….

… you can pinch the scraper with no pain, continue to grind.

… your fingers reflexively jump away, cool the scraper in your water bucket.

… you smell bacon, also cool the scraper in the water bucket.

Once you have ground down to your line, you will have become pretty good at grinding flat shapes – congrats. Now you need to remove the grinder marks from the edges.

Use a block of wood to hold the scraper at 90° on a coarse diamond stone and stone the edges. Remove all the scratches from the grinder. Then move up to a #1,000-grit waterstone (or soft Arkansas) and then up to a polishing stone. Then you can proceed with normal scraper-sharpening procedures.

This is exactly how I made all of our prototypes. I promise that you will become emotionally involved with your scraper after putting all the work into it, and you might not ever want to buy one of ours.

So be it.

— Christopher Schwarz

Featured Artist Sandra Pearce

Artist Sandra Pearce creates ethereal watercolors that transport the viewer to magical and familiar places. Enjoy her paintings and visit her website for more.

 

“Buongiorno Rio Arno” Watercolor, 21” x 14” by artist Sandra Pearce. See her portfolio by visiting www.ArtsyShark.com

“Buongiorno Rio Arno” Watercolor, 21” x 14”

 

Born in England, I came to America on the Queen Mary, where I proudly won the Children’s Drawing Competition. America was a wonderful new world with warm summers, snowy winters and wild places to play. I still love those qualities.

 

“Carpets to Drapes, Fivizzano” 10” x 14” by artist Sandra Pearce. See her portfolio by visiting www.ArtsyShark.com

“Carpets to Drapes, Fivizzano” 10” x 14”

 

One day I happened upon the medium of watercolor painting and it has captivated me ever since. Watercolor is at once challenging and relaxing, frustrating yet beguiling. Now I had to learn to add color to my value-only drawings as well as a myriad of different brushstrokes. In addition, I had to throw all that uncontrollable watery paint in the mix!

 

“Al Fresco” Watercolor, 29” x 21” by artist Sandra Pearce. See her portfolio by visiting www.ArtsyShark.com

“Al Fresco” Watercolor, 29” x 21”

 

Subject matter broadened beyond still lifes and models in the studio. The world of color had opened up to me, offering overwhelming possibilities.

 

“Beyond the Cottonwood” Watercolor, 15” x 11” by artist Sandra Pearce. See her portfolio by visiting www.ArtsyShark.com

“Beyond the Cottonwood” Watercolor, 15” x 11”

 

In love with nature, I was soon introduced to plein air painting. At first it was daunting. But it only took getting used to distractions, including curious onlookers, in order to hone my outdoor painting skills and get hooked on painting in the fresh air on location.

 

“Gondolas at Sunrise” Watercolor, 14” x 10” by artist Sandra Pearce. See her portfolio by visiting www.ArtsyShark.com

“Gondolas at Sunrise” Watercolor, 14” x 10”

 

My next work transition came when I traveled to Italy for a workshop and painting vacation. What a glorious place! So much unspoiled antiquity, cobblestone paths and canals, olive groves and terraced vineyards, hill towns and monasteries, and passionate characters. I must return there, I must.

 

“Buongiorno Rio Arno” Watercolor, 21” x 14” by artist Sandra Pearce. See her portfolio by visiting www.ArtsyShark.com

“Buongiorno Rio Arno” Watercolor, 21” x 14”

 

And yet there is far more of this world waiting for me. French countryside and Parisian cafes, Croatian storybook castles and turquoise waters, fishing villages, thatched cottages and hedgerows of my childhood England. I could go on and on…

 

“Café et Conversations” Watercolor, 29” x 21” by artist Sandra Pearce. See her portfolio by visiting www.ArtsyShark.com

“Café et Conversations” Watercolor, 29” x 21”

 

I want you to experience these fantastic locales with me. You are there beside me as you view my painting, it pulls you in as you hear clinking wine glasses, smell the saltwater, feel the atmosphere. Perhaps an emotional memory is stirred, or you are transported to that magical place and vicariously live those moments through my art.

 

“Vino con gli Amici (Piazza Napoleone, Lucca)” Watercolor, 14” x 21” by artist Sandra Pearce. See her portfolio by visiting www.ArtsyShark.com

“Vino con gli Amici (Piazza Napoleone, Lucca)” Watercolor, 14” x 21”

 

While following in the traditional watercolor style of my homeland, I consider my work realist-impressionist, painted either alla prima, or over several sessions depending on circumstances. Every piece I create is well-considered beforehand, through thumbnail studies of varied compositions, notans, color choices and approach. I am not a formula painter. Varying moods and subjects require different approaches.

 

“First Impression (Duomo)” Watercolor, 14” x 21” by artist Sandra Pearce. See her portfolio by visiting www.ArtsyShark.com

“First Impression (Duomo)” Watercolor, 14” x 21”

 

I still have much to learn from the great masters, as I do continue to study with the best. I don’t think I shall ever stop learning, reaching and growing–always hungry for more and never satisfied.

 

“Chance of Rain” Watercolor, 22” x 15” by artist Sandra Pearce. See her portfolio by visiting www.ArtsyShark.com

“Chance of Rain” Watercolor, 22” x 15”

 

Painting is essential to my life. It nourishes my soul much as food nourishes the body.

 

Artist Sandra Pearce invites you to follow her on Facebook and Instagram.

 

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Subscribe to our twice-monthly Updates, and get a free e-book on Where to Sell Art Online right now!

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The post Featured Artist Sandra Pearce appeared first on Artsy Shark.

Featured Artist Colin Goldberg

Artist Colin Goldberg presents his fascinating portfolio, created in a style he calls “Techspressionism.” Learn more about his work by visiting his website.

 

“San” Oil, India Ink and Pigment Print on Linen, 24” x 38” by artist Colin Goldberg. See his portfolio by visiting www.ArtsyShark.com

“San” Oil, India Ink and Pigment Print on Linen, 24” x 38”

 

My work explores the intersection of abstraction and technology. I describe my visual language as “Techspressionism,” which I define as “An artistic style in which technology is utilized as a means to express emotional experience rather than impressions of the external world.”

 

“Nama” India Ink, Acrylic and Pigment Print on Linen, 16” x 24” by artist Colin Goldberg. See his portfolio by visiting www.ArtsyShark.com

“Nama” India Ink, Acrylic and Pigment Print on Linen, 16” x 24”

 

My art is informed by a diverse range of sources, including the Abstract Expressionist painters of the 1950’s, 3D wireframe models and Japanese Shodo calligraphy.

 

“Nimbus” India Ink, Acrylic and Pigment Print on Paper, 22” x 30” by artist Colin Goldberg. See his portfolio by visiting www.ArtsyShark.com

“Nimbus” India Ink, Acrylic and Pigment Print on Paper, 22” x 30”

 

My formal art education spans traditional and digital media. As an undergraduate student, I studied painting under Angelo Ippolito, a second-generation Abstract Expressionist painter. He opened my eyes to abstraction and encouraged me to move to New York City after my graduation in 1994. I lived and worked first in Williamsburg, Brooklyn, and then moved my studio to Manhattan’s East Village.

 

“Kohaku” India Ink and Pigment Print on Paper, 12” x 18” by artist Colin Goldberg. See his portfolio by visiting www.ArtsyShark.com

“Kohaku” India Ink and Pigment Print on Paper, 12” x 18”

 

It was the early days of the web, and I began working as a freelance designer to support my studio overhead, launching brands such as Snapple and Popular Science online. It was at that time that I began to incorporate digital tools into my artwork.

 

“Kumonosu” India Ink and Pigment Print on Paper, 12” x 18” by artist Colin Goldberg. See his portfolio by visiting www.ArtsyShark.com

“Kumonosu” India Ink and Pigment Print on Paper, 12” x 18”

 

This started with a series of abstract vector-based digital compositions, drawn on a Wacom tablet in Adobe Illustrator. Eventually this led to experimenting with printing my compositions directly onto painted surfaces using a modified inkjet printer.

 

“Okāsan” India Ink and Pigment Print on Paper, 22” x 30” by artist Colin Goldberg. See his portfolio by visiting www.ArtsyShark.com

“Okāsan” India Ink and Pigment Print on Paper, 22” x 30”

 

On the basis of this work, I was offered a full scholarship into the MFA Computer Art Program at Bowling Green State University in Ohio in 2005. Over the course my graduate studies, which were completed in 2008, I developed a large body of computer-assisted paintings and works on paper, as well as laser etchings in stone and wood, which expanded upon the technological visual vocabulary I was developing.

 

“Ryū” India Ink and Pigment Print on Paper, 12” x 18” by artist Colin Goldberg. See his portfolio by visiting www.ArtsyShark.com

“Ryū” India Ink and Pigment Print on Paper, 12” x 18”

 

Around this time I also began to incorporate Sumi ink painting in my work, inspired by my maternal grandmother Kimiye who had been born in Japan and was an accomplished calligrapher and teacher.

 

“Matsuri” India Ink and Pigment Print on Paper, 12” x 18” by artist Colin Goldberg. See his portfolio by visiting www.ArtsyShark.com

“Matsuri” India Ink and Pigment Print on Paper, 12” x 18”

 

Recent grants from the Pollock-Krasner Foundation and the New York State Council on the Arts have helped me add a large-format printer to my studio and dedicate time to developing my studio practice. I also spent a month as an artist-in-residence at The Studios of Key West, which was an amazing experience that led to a solo exhibition and a syndicated interview on PBS.

 

“Sentai” India Ink and Pigment Print on Paper, 12” x 18” by artist Colin Goldberg. See his portfolio by visiting www.ArtsyShark.com

“Sentai” India Ink and Pigment Print on Paper, 12” x 18”

 

Press coverage in publications such as WIRED and The New York Times has also helped to expose my work to a wider audience, and within the last few years, my work has been acquired into several permanent collections, including the Pollock-Krasner House and Study Center, the Islip Art Museum and Stony Brook University Hospital.

 

“Neko” India Ink and Pigment Print on Paper, 22” x 30” by artist Colin Goldberg. See his portfolio by visiting www.ArtsyShark.com

“Neko” India Ink and Pigment Print on Paper, 22” x 30”

 

Recently, I made the decision to rebuild my site for commerce, allowing the public to purchase original works and prints directly online. Because of the web and platforms like Instagram, I feel that artists have an opportunity to embrace the changing economy of the internet and re-invent the power structures of the art world which have been in place for so many years.

 

Artist Colin Goldberg invites you to follow him on Facebook, Instagram and Twitter.

 

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Subscribe to our twice-monthly Updates, and get a free e-book on Where to Sell Art Online right now!

YES PLEASE!

For Email Marketing you can trust.

The post Featured Artist Colin Goldberg appeared first on Artsy Shark.